Take Care of Your Pet Rock
Of course the inventor of Pet Rock didn’t think it was stupid and was probably laughing all the way to the bank at how many people bought his product. He purchased the rocks for a penny a piece from a builder’s supply store and sold them for $3,95.
By Christmas 1975 two and a half tons of rocks had been sold, three-fourths off all the newspapers in America had run Pet Rock stories. A million rocks sold for $3.95 apiece in just a few months making Gary Dahl an instant millionaire. The story of the Pet Rock is a never-ending source of inspiration to create new crazes that sweep the nation and make millions for the genius who thought of them.
Gary Dahl, a California advertising man came up with the idea of a pet rock after a conversation with friends about cats, dogs, and birds being too much trouble and costing too much money. He said a pet rock was an ideal pet – easy and cheap.
Dahl spent the next two weeks writing the Pet Rock Training Manual – a step-by-step guide about taking care of it and how to train it. He went to a builder’s supply store and found a Rosarita Beach Stone that sold for a penny. He packed the stone in a box shaped like a pet carrying case along with the book.